brand, customers will not be able to differentiate you from any of your competitors. Avoiding this
issue means snagging a logo, a business name, and a slogan. The more exciting and unique they are, the better. Your brand should be on the top of every customer’s mind, ensuring you gain their trust and loyalty instead of your competitors.
What Is In Your Brand’s Name? Is It Attractive?
One thing you should always remember is that your brand name will define your business; much as a book’s cover art will define its story. This means your brand name, slogan, and logo should all be made to impress, with plenty of time and thought being placed into them. If you are focusing on a particular niche, for example books and music, your brand and logo should incorporate something artistic or clever. This is a general rule for any business; but a plain name, such as “The Local Book Store” will not be as enticing as something like “Fantasy Realm Books” with a slogan such as “Where Pages Come to Life”. This is only an example; however creativity is important when building your brand.
How Do You Explain Your Brand’s Niche? Do Your Customers Understand?
Your niche is the category into which your business falls. You must be able to clearly define your niche within your branding. If your branding does not at least give your audience an idea of what you offer, then they will not be able to guess at a glance. You want your business understood when the name is mentioned; therefore explaining your niche is incredibly important when trying to attract customers.
Customer Service and Relations: Does Your Business Provide Necessary Support?
Customer service is incredibly important when running a business. Your customers should
be able to contact you for concerns, feedback, and questions. Integrating a business website and social media will help your web presence online, and encourage customers to provide feedback. Free 0800 numbers can also be very helpful, as they give your branding a more professional and successful image; while also providing toll free voice calls to your business for the customers.
WHY Is Your Business Unique? Does Your Branding Reflect It?
If your business does not stand out from the competitors, you cannot expect for it to be very
successful. While the brand name is highly important, you want to ensure that potential customers know WHY you’re different and how your products or services are better than the competitors’.
Reflecting this in your brand name is very helpful. You should use your business’ differences to your advantage, and attract the attention of customers with it. For example, if you own an independent clothing store, you may have an advantage over your competition by offering personalization or embroidery. This can then be incorporated into the brand.