3 Ways to Make Your Blog More Relevant

Experts estimate that there are currently over 400 million active English language blogs. That’s a lot. That’s more than a lot. But the truth is that it probably doesn’t even come as a shock to read a statistic like that. You have your own blog and you personally know a handful of people that have their own blogs too. It’s no surprise that blogging is popular.

It has never been easier to find a space to speak your opinions, voice your ideas and share your experiences. But amidst hundreds of millions of other bloggers it has also never been easier to get lost in the crowd. If you are taking the time to create, update and run your own blog then you probably aren’t doing it just so that you can keep it to yourself. Getting people to visit and explore your blog can be a frustrating challenge so here are a few simple tips to help you get your stuff out there more successfully.

Analytics

It sounds technical. Don’t let that intimidate you. In the simplest sense “analytics” refers to keeping track of Internet traffic. Having an idea of how many people visit your site, how long the average visitor stays on your site, or what visitors are looking at while they’re on your site will help you understand things like the effectiveness of your layout or whether your posts are too long or too short. That can be invaluable information. And the best news…you can get someone else to track all of this for you and you can get it for free. Sites like getclicky.com allow you to install an analytics plug-in for free.

Be a Web Extrovert

People are more likely to be interested in you if you are interested in them. Most blog sites allow you to officially follow other blogs and most blogs allow for comments. Don’t be a world wide web wallflower. Follow blogs that you find interesting and comment when you have something good to say. The more you interact positively with other users the more you’ll find that they will interact through your own blog.

Utilize the Social Networks

Social network giants like Facebook, Twitter and Google+ work very hard to make connecting online easy and intuitive. Take advantage. If you don’t have accounts with these social networks, get them. It’s free, fast and will only open up channels and avenues for you to share your work. Post links to your blog on Facebook and “tweet” links when you make new posts. Spread the word. Also look into social sharing plug-ins to install onto your blog. Plug-ins offered by sites such as shareaholics.com are available for Tumblr, WordPress, Blogger and allow you to have elegantly integrated “share” buttons accompanying each new post. Your readers will then be able to share the posts they like through any number of social networking sites with the simple click of a button.

Hopefully these simple tips will get you going on the right track and will get more readers and viewers to your blog. Don’t be shy and don’t be afraid to explore additional possibilities as well. When we consider the rapid pace at which social networking has advanced thus far, we can only assume new innovations will be arriving daily. Keep your eyes open and you’ll find that more people will be keeping their eyes on your blog.

Article By Kyle Griffin
Kyle Griffin is a freelance writer for Venafi, the leader in encryption key management.


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