How to Use Press Release in Your Social Media Marketing Mix

Press release is promotional in nature. At least, this is what we know about it and therefore integrating PR in a social media marketing mix is sure to raise the hackles of most marketers. However, it has its own shares of benefits and if you manage to use them to your advantage, you can see better engagement and steady flow of visitors from your marketing mix. However, for all these to happen, you need to make sure that the press release is well written and is good enough to capture the attention of the visitors. Here we are going to share some tips that may help you come up with a great press release that will go a long way in making your social media campaign a huge success.

Great Headline: An ordinary headline is the biggest drawback of any marketing campaign. No matter whatever the copy contains, you need to make sure the headline is good enough to seize the attention of the most casual visitor. The headline should be attractive, incite a sense of curiosity and should be powerful enough to blow the minds away. Do not confine yourself to the traditional promotional headlines, which are still popular with some people. But to give your social media marketing campaign a big push, you need to come up with something that is inspiring and amazing. Use all your copywriting skills, experience, and you will be able to come up with something awesome that will add an edge to your marketing mix.

Do Not use Jargon: Jargon is probably the last thing on earth that you would love to have in the copy of your press release. It can kill the copy as people like me would fail to come to term with the meaning and all your hours of hard work would come to naught as people would fail to grasp the meaning. There is no point in making people confused. Rather than using tough jargons, that few people would be able to understand, you should use simple and easy to understand language that will go a long way making your social media campaign stands out.

Make it Addictive: If you are adamant to use Press release into your social media marketing mix, you need to do everything possible in your hand to make it stand out from the rest of the others. If it reads, looks and feels like another promotional speech, people would not waste their time having a look at it. So, you need to make the interface look cool and creative by adding some images, subheadings, colors, bulleted points, videos, audio files etc. It will make your PR cool. I have employed a similar policy when I was promoting my discount coupon blog. I wrote two press releases on prweb and gneil and things turned out well at the end.

Proofread: If your press contains errors, it could turn out to be the biggest disaster for your marketing campaign. Since you will be promoting your services via press release, more people will be able to discover the glaring errors that could tarnish your market reputation. So, before you give green signal, you need to proofread the entire copy at least twice to make sure that the copy does not contain any error.

James Arnold

Guest Post By James Arnold

James Arnold published a coupon code for PrWeb at allows you to create a Press Release and distribute it to thousands of relevant sites in order to increase internet traffic, grow sales and garner publicity.

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